When it comes to Waffle House, the first thing that pops in my head is the idea of its glowing yellow sign against the dark sky, calling you in like a beacon. With their hours being open 24/7, we decided to target young adults, those who work late, and families that may be traveling late at night. Using billboards, snapchat filters, packaging, punch cards, store front posters, and social gifs, our concept of allowing people to stop, stretch their legs and feel like they are at home, came to life.