Master Locks Speed Dial:
Back to School

When it comes to going back to school, parents and students are bombarded with advertisements relating to products that help their child succeed in the classroom. Whether it be pencils, folders, a fancy new binder- students not only want to keep these items safe, but also want to be able to access them quickly between classes. With the Master Lock Speed Dial, students can rapidly push the center circle left, right, up or down to enter their combo and can quickly be on their way to class. With the design focusing on the lock in the center, different elements that are important to those in middle school fill the empty space within the advertisement, almost like thoughts that are in the back of your head when you are in a rush. Using an illustrative style that correlates to drawing in a notebook, middle schoolers can relate to the rush between classes and the need to be quick.

Curious about the process?
Check out the development!

Previous
Previous

Philly Rules

Next
Next

Active Minds Campaign